IMA_Logo. Inspired by the MIT Media Lab Logo in 2011, this animation study was set to explore the brand identity through the lens of typography. The three colors stand for the diversity of the program, the color multiply effect stands for the birth of creativity.

Problem

The full read on this project is a sign-in away — what it solves, who it serves, and where it sits in the market.

Audience

The full read on this project is a sign-in away — what it solves, who it serves, and where it sits in the market.

Market

The full read on this project is a sign-in away — what it solves, who it serves, and where it sits in the market.

Pricing

The full read on this project is a sign-in away — what it solves, who it serves, and where it sits in the market.